HOW DOES USING PAPER LEAD TO MORE TREES?

This is an interesting article on paper and trees.

DO PEOPLE KNOW ABOUT QR CODES?

During half time at the recent NBA All-star game, www.nbastore.com flashed a QR code on the screen above the scoreboard for a special offer on purchases at the online store. More than 10 percent of the game’s audience pointed a smartphone at the screen and clicked. This isn’t much of a scientific study, but it was surprising that that many people responded. I guess basketball fans are plugged into Mobile Marketing. Your business should, too.

THINK EMAIL IS ALWAYS BETTER?

Printing Industries of America South recently reported that the USPS delivers 99% of the mail to its addressees. On the other hand, a study by ReturnPath shows that only 19% of permission-based email makes it through the spam filters and delete buttons. Remember that these are just average numbers. If the email addresses in the target audience are decision makers, chances are that the email death rate is a lot higher because of the pressure on time.

Sustainability of Print

Don't be so quick to move your marketing completely online! Listen to this radio interview with Michael Makin, President of Printing Industries of America, as he talks about the scope, viability, and sustainability of print. Just click on the title above to listen.