You
wouldn’t bake a cake without finishing it off with icing, would you? Neither
should you create a printed piece without considering how to finish it off with
one of the many decorative and protective finishing options available.
At
the most basic level are varnishes or
coatings.
- Traditional
varnishes and coatings can be solvent or aqueous and are available in a
variety of gloss levels.
- Spot coating is available if you want
to highlight a certain element, such as a particular image or bit of text.
- UV coatings add greater levels of
sheen and protection than traditional coatings.
- Try
using a spot matte coating over
a high gloss piece for that unexpected effect.
More
elaborate finishing techniques can make your printed piece even more
eye-catching.
- Embossing uses dies to create
raised (or “relief”) areas that make images or text literally pop.
- Foils and specialty
inks
can be added to embossed regions for an even greater special effect.
- Debossing creates eye-catching
effects by depressing portions of a printed piece.
- Foil stamping applies metallic foils
like gold or silver to the substrate, also going a long way toward
highlighting text and images.
Regardless
of the finishing technique used, it should be appropriate to—and work in
concert with—the content or message of the piece itself. The style and
substance should never work at cross-purposes.
Need
ideas for the perfect finishing touch? Give us a call!
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