Graphics have better recall than words, so they are a critical part of the mix. Your target audience will remember the images, even if they don’t remember the text, so your images have to do more than look pretty. You need to select images that communicate the same message you are communicating through your copy.
Color is an emotional trigger, as well. Every shade has both a positive and a negative connotation, however, so it needs to be selected carefully. For example . . .
- Red is a dominant color that might successfully evoke an image of love and passion, but it might tap into the darker feelings of rage and violence, too.
- Green can stimulate thoughts of money and self-actualization, but greed and envy are associated with this hue, as well.
- Yellow is associated with happiness and joy, but if you are marketing products to men, it can be seen as childish and inappropriate for merchandise associated with prestige.
Great marketing starts with a relevant list and a great message, but they only tell half the story. Pair a great list and powerful message with an understanding of the critical roles of graphics and color and your efforts will be outstanding.
No comments:
Post a Comment