When we think about
color in print marketing and direct mail, we think about stunning images and
eye-catching graphics. But color packs a punch in letters, product brochures,
and other text-heavy documents, too. What makes color so powerful?
Here are just a few of
the benefits that color provides:
- Increases
recall dramatically. Studies
show that color increases recalls in the 80% range.
- Gets attention.
People are about 40% more likely to select or read
materials when they are in color.
- Helps readers find
information more easily. This is great for insurance policies,
contracts, and other lengthy documents.
- Reduces
errors. Highlight
instructions or account information to help people get it right the first
time.
·
Slashes
payment time. Highlight
the amount owed and the due date with color and watch your invoices get paid
faster!
·
Increase the
ability of readers to understand and retain information. This
is great news for your sales
presentations.
When you want to draw
your readers’ attention to something or when you need to draw out an immediate
response, you can’t beat the use of color. Make phone numbers or payment
information stand out in a letter. Highlight discounts in a brightly colored
starburst. Use arrows or colored bullets to focus attention on key points in a
brochure.
Looking for ways to incorporate
more color into your direct mail or marketing collateral? Contact us. We can
help!
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