Get ready for great USPS
promotions in 2016! Just like in 2015, the USPS will offer a 2% discount on
qualifying promotions that use interactive technologies that make your mail
pieces more effective and cost-efficient, too.
The new promotional
categories for 2016 are as follows:
Emerging and Advanced Technology/Video in Print
Promotion (March – August 2016): As
in 2015, the promotion encourages mailers to incorporate mobile and other print
technologies into their mail pieces. In 2016, this includes Near Field
Communications (NFC) and Video in Print, as well. The 2016 promotion also adds
an A/B Testing option. To receive the 2% discount, mailers must use A/B testing
protocols and provide results to the Postal Service, which will share data with
other marketers. Shared data will not identify participating mailers.
Tactile, Sensory, and Interactive Mail Piece
Engagement Promotion (March – August 2016): This promotion is new to the USPS and will offer a 2% discount to
mailers who incorporate advanced print innovations in paper and substrates,
finishing techniques, and inks.
Earned Value Reply Mail Promotion: This is an extension of the 2015 promotion that
encourages mailers to keep Business Reply Mail (BRM) and Courtesy Reply Mail
(CRM) envelopes and cards in their outgoing mail pieces. Qualifying mailers
will receive a two-cent postage credit for each BRM and CRM piece returned
during the promotion period. Mailers who participated in the 2015 Earned Value
Reply Mail Promotion and either meet or increase their volume of qualifying
BRM/CRM pieces will receive an additional one-cent (three cents total) for each
returned BRM and CRM piece.
Mobile Shopping Promotion (July – December 2016): As in 2015, this promotion will encourage mailers to
integrate mobile technology into their direct mail. The 2016 promotion will
include a new social media component under which consumers will be able to
connect with “Buy Now” features available on most major social media platforms.
Personalized Color Transpromo Promotion (July –
December 2016): This is a
continuation of the 2015 promotion that encourages mails of bills and
statements that use color messaging to either address the recipient by name or
use information relevant and specific to the recipient. The promotion applies only to bills and
statements.
There has never been a
better time to use postal mail. Give us a call — let’s get mailing!
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