During half time at the recent NBA All-star game, www.nbastore.com flashed a QR code on the screen above the scoreboard for a special offer on purchases at the online store. More than 10 percent of the game’s audience pointed a smartphone at the screen and clicked. This isn’t much of a scientific study, but it was surprising that that many people responded. I guess basketball fans are plugged into Mobile Marketing. Your business should, too.
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